I've spent over a decade working directly with and for founders — across startups and scaleups. I know the pressures, the decisions and the moments where things start to pull apart.
I'm creative and commercial in the same breath. I don't just help you work out what to say — I help you work out what you're actually trying to achieve, then build everything around that.
This combination of inside experience, creative thinking and commercial focus is what I bring to every founder I work with.
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You're about to hire, pitch for bigger clients, put yourself out there more, or take the business in a new direction.
You've reached a critical inflection point and it's time to get clear on what you're building toward, how you're presenting yourself, and what needs to be in place to move forward successfully.

For founders at an inflection point who want a clear path forward.
We work together to identify what actually matters right now to achieve your goals and give you a clear sense of direction and practical next steps.
Prices from £450
For founders ready for the next stage who want solid foundations in place.
A defined piece of work with a clear objective — whether that's positioning, messaging, or pulling the different parts of your business together before the next stage of growth.
Prices from £2,000
For founders who want a trusted sounding board as they navigate growth.
Sometimes you just need someone experienced to sense-check your thinking, challenge your assumptions, and help you make better decisions as your business evolves.
Prices from £500/month (3-month minimum)
"Mel is brilliant at listening and really getting to the heart of what’s going on. She helped me untangle things I’d been stuck on for ages and turned them into clear, practical next steps. It was such a relief to finally move forward on ideas I’d known needed attention but hadn’t quite been able to make happen."
"Working with Mel gave me the space to step back and look at my business more clearly. She has a really good sense of what matters which helped cut through a lot of noise. The whole process felt very smooth and I came away feeling much clearer and more confident about what to focus on next."
If you're at an inflection point and want to talk through what's next — get in touch.
No obligation, just a conversation.