I've spent 13 years working across startups, scaleups and large organisations — leading brand strategy, messaging and marketing from the inside.

I know what it looks like when things start to pull apart, and I know how to fix them.

I work with founders at inflection points — when something is about to change and getting the foundations right really matters.

I'm creative and commercial in the same breath, and I ask the questions that get to the heart of what you're actually trying to achieve.

I'm also a mum to two busy boys and a painter — currently working with abstract acrylics.