Last updated: 11 February 2026

‍Mel Schofield trading as Sunshine Yellow Limited (“we”, “us”, “our”) is committed to protecting your privacy.

This Privacy Policy explains how we collect, use and protect your personal data when you visit melschofield.co.uk or engage our services.

1. Who We Are

Mel Schofield trading as Sunshine Yellow Marketing Limited at Victor Road, Teddington.
‍
Email: hello@melschofield.co.uk

For the purposes of UK data protection law, we are the data controller of your personal data.

2. What Personal Data We Collect

We may collect the following information:Information you provide directly

- Name
- Email address
- Phone number
- Business name
- Information submitted via contact formsInformation shared during enquiries or consultations
- Information collected automatically

When you visit our website, we may collect:

- IP address
- Browser type
- Device type
- Pages visited
- Time spent on site

This is typically collected via cookies or analytics tools.

3. How We Use Your Data

We use your personal data to:

- Respond to enquiries
- Provide services
- Send proposals or invoices
- Communicate about projects
- Improve our website
- Send occasional marketing emails (if you have opted in)

We will only use your data where we have a lawful basis to do so.

4. Lawful Bases for Processing

Under UK GDPR, we rely on:

‍Contract – where processing is necessary to provide services
‍Legitimate interests – to respond to enquiries and improve our services
‍Consent – for marketing emails (where required)
‍Legal obligation – where we are required to retain records for tax or regulatory purposes

5. Email Marketing

If you sign up to receive updates or resources:

- You can unsubscribe at any time
- We will not share your details with third parties for marketing purposes
- We only send relevant business-related communications
- Unsubscribe links are included in all marketing emails.

6. Sharing Your Data

We do not sell your personal data.

We may share data with trusted service providers where necessary, such as:

- Website hosting providers
- Email marketing platforms
- Accountants or professional advisers
- Payment processors

These providers only process data on our behalf and are required to protect it.

7. Data Retention

We retain personal data only for as long as necessary:

- Enquiry data: up to 24 months
- Client records: up to 6 years (for tax and legal purposes)
- Marketing data: until you unsubscribe

8. Data Security

We take reasonable technical and organisational measures to protect your data, including:

- Secure hosting
- Password-protected systems
- Restricted access to information

However, no internet transmission is ever completely secure.

9. Your Rights

Under UK GDPR, you have the right to:

- Access your personal dataRequest correction of inaccurate data
- Request deletion (where applicable)
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent at any time

To exercise these rights, contact: hello@melschofield.co.uk

If you are unhappy with how your data is handled, you have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

10. Cookies

Our website may use cookies for:

- Website functionality
- AnalyticsPerformance tracking

You can manage cookie preferences through your browser settings.

Google Analytics

We use Google Analytics (GA4) to help us understand how visitors use our website and to improve performance and user experience.

Google Analytics collects information such as:

- Pages visited
- Time spent on pages
- Device and browser type
- Approximate location (country/region level)How you arrived at our website

This information is collected via cookies and is processed in a way that does not directly identify you. We use Google Analytics with IP anonymisation enabled where possible. Data collected by Google Analytics may be transferred to and stored on servers outside the UK. Google processes this data in accordance with its own Privacy Policy.

You can:

- Accept or reject analytics cookies via our cookie banner
- Disable cookies in your browser settings
- Use Google’s opt-out browser add-on

11. Third-Party Links

Our website may contain links to other websites.We are not responsible for the privacy practices of third-party sites.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this website.